A doctor-engineer validates every study, by hand

An engineer's path

Ten years of R&D, put to work on your roof

A doctor-engineer, the founder led more than ten years of research and development at Huawei, Ericsson and STMicroelectronics. Three houses where a technical decision is not taken on intuition: it is measured, verified, and defended with figures. It is exactly this discipline he applies today to a solar installation — a far simpler object, yet one whose economics hinge on a few parameters too often left uncalculated.

Concretely, he personally validates every study before a single product is ordered. The chosen power, the inverter choice, the case for a battery: nothing is decided by a rushed salesperson or copied from a kit. Everything starts from your bill and your roof, and everything is settled by someone whose job, for more than ten years, has been to read this kind of calculation. It is this signature that separates a sizing from a guess.

Why does an engineer leave cutting-edge R&D for solar in Morocco? Because the gap there had become untenable: an asset that commits the client for twenty-five years, sold in an afternoon as one sells a household appliance. Solar is first a measurement problem — how much you consume, when, on what area, with what shading — and that problem, an engineer knows how to solve. Taqinor exists to treat each roof as a technical file, not a sale.

That same rigour sometimes leads us to advise against solar, when the figures don't add up for your profile. An engineer isn't paid to place hardware: he is there to size right, or to say no.